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eWP - School of Business working papers


Author:Kirsi Kommonen
Title:Narratives on Chinese colour culture in business contexts : the Yin Yang Wu Xing of Chinese values
Series:Working papers / Helsingin kauppakorkeakoulu.
Series no:W-456
Year:2008
Electronic working paper: » working paper in pdf-format 
Indexterms:arvot
business communication
communication
culture
kulttuuri
narrative
tarina
values
viestintä
visuaalinen
visual
yritysviestintä
 

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