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eWP - School of Business working papers


Author:Markku Kallio, Merja Halme
Title:Redefining loss averse and gain seeking consumer price behavior : based on demand response
Series:Working papers / Helsingin kauppakorkeakoulu.
Series no:W-474
Year:2009
Electronic working paper: » working paper in pdf-format 
Indexterms:brandit
brands
consumer behaviour
demand
hinnat
kuluttajakäyttäytyminen
kysyntä
prices
products
tuotteet
 

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