Change in web publishing of Aalto publication series for Aalto University Business School from beginning of 2014
Information and pdf-files of Business School publications in the Aalto series
are now located in the
Aaltodoc publication archive
eWP - School of Business working papers
| Author: | Markku Kallio, Merja Halme | |
| Title: | Redefining loss averse and gain seeking consumer price behavior : based on demand response | |
| Series: | Working papers / Helsingin kauppakorkeakoulu. | |
| Series no: | W-474 | |
| Year: | 2009 | |
| Electronic working paper: | » working paper in pdf-format  | |
| Indexterms: | brandit | brands | consumer behaviour | demand | hinnat | kuluttajakäyttäytyminen | kysyntä | prices | products | tuotteet |