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eWP - School of Business working papers


Author:Matti  Tuominen, Kristian  Möller, Mai  Anttila
Title:Marketing capability-market orientation interplay
Series:Working papers . Helsingin kauppakorkeakoulu
Series no:W-216
Year:1998
Bibid:594015
Indexterms:Marketing
Markkinointi
 

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