Change in web publishing of Aalto publication series for Aalto University Business School from beginning of 2014
Information and pdf-files of Business School publications in the Aalto series
are now located in the
Aaltodoc publication archive
eWP - School of Business working papers
| Author: | Arja Juntunen | |
| Title: | Conceptualisation of involvement in media context studies | |
| Series: | Working papers . Helsingin kauppakorkeakoulu | |
| Series no: | W-189 | |
| Year: | 1997 | |
| Bibid: | 591609 | |
| Indexterms: | Advertising | Consumers | Kuluttajat | Mainonta | Media selection | Mediavalinta |