Change in web publishing of Aalto publication series for Aalto University Business School from beginning of 2014
Information and pdf-files of Business School publications in the Aalto series
are now located in the
Aaltodoc publication archive
eWP - School of Business working papers
| Author: | Marko Merisavo | |
| Title: | The effects of digital marketing on customer relationships | |
| Series: | Working papers . Helsingin kauppakorkeakoulu | |
| Series no: | W-343 | |
| Year: | 2003 | |
| Bibid: | 601997 | |
| Indexterms: | Electronic commerce | Internet | Marketing | Markkinointi | Relationship marketing | Suhdemarkkinointi | Verkkokauppa |