Change in web publishing of Aalto publication series for Aalto University Business School from beginning of 2014
Information and pdf-files of Business School publications in the Aalto series
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eWP - School of Business working papers
| Author: | Jari M. Talvinen, Markku V. T. Sääksjärvi | |
| Title: | Effectiveness of marketing information systems | |
| Series: | Helsingin kauppakorkeakoulu . Working papers | |
| Series no: | W-103 | |
| Year: | 1994 | |
| Bibid: | 585818 | |
| Indexterms: | Informaatiojärjestelmä | Information systems | Marketing | Markkinointi | MIS | Tietojärjestelmät |