Change in web publishing of Aalto publication series for Aalto University Business School from beginning of 2014
Information and pdf-files of Business School publications in the Aalto series
are now located in the
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eWP - School of Business working papers
| Author: | Liisa Uusitalo, Hanna Valkeinen, Leni Valsta | |
| Title: | Program context and consumer acceptance of TV advertising | |
| Series: | Working papers . Helsingin kauppakorkeakoulu | |
| Series no: | W-17 | |
| Year: | 1992 | |
| Bibid: | 581475 | |
| Indexterms: | Consumers | Kuluttajat | Televisiomainonta | Television |