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eWP - School of Business working papers


Author:Timo  Ranta, Jan-Åke  Törnroos
Title:Foundations of image research
Series:Working papers . Helsingin kauppakorkeakoulu
Series no:W-42
Year:1993
Bibid:582517
Indexterms:Consumption
Image
Imago
Kuluttajat
Marketing
Markkinointi
 

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