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eWP - School of Business working papers


Author:Arja  Juntunen, Annukka  Jyrämä
Title:Tuotemerkkien kilpailuasema ja mainospanostus makeistoimialalla
Series:Working papers . Helsingin kauppakorkeakoulu
Series no:W-43
Year:1993
Bibid:582578
Indexterms:Advertising
Branded goods
Candies
Mainonta
Makeiset
Merkkitavarat
 

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