Change in web publishing of Aalto publication series for Aalto University Business School from beginning of 2014
Information and pdf-files of Business School publications in the Aalto series
are now located in the
Aaltodoc publication archive
eWP - School of Business working papers
Author: | Mika Raulas, Ari P. J. Vepsäläinen | |
Title: | Coordinating the five facets of integrated marketing communications | |
Series: | Working papers . Helsingin kauppakorkeakoulu | |
Series no: | W-65 | |
Year: | 1993 | |
Bibid: | 583874 | |
Indexterms: | Information systems | Marketing | Marketing information | Markkinoinnin informaatiojärjestelmät | Markkinointi | Tietojärjestelmät |