Change in web publishing of Aalto publication series for Aalto University Business School from beginning of 2014
Information and pdf-files of Business School publications in the Aalto series
are now located in the
Aaltodoc publication archive
eWP - School of Business working papers
| Author: | Jari M. Talvinen | |
| Title: | Information systems in marketing | |
| Series: | Working papers . Helsingin kauppakorkeakoulu | |
| Series no: | W-74 | |
| Year: | 1994 | |
| Bibid: | 584225 | |
| Indexterms: | Informaatiojärjestelmä | Marketing | Marketing information | Markkinoinnin informaatiojärjestelmät | Markkinointi | MIS |