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eWP - School of Business working papers


Author:Arto  Rajala
Title:Basic types of business strategies and their implications on product development and marketing
Series:Working papers . Helsingin kauppakorkeakoulu
Series no:W-77
Year:1994
Bibid:584224
Indexterms:Marketing
Markkinointi
Product development
Tuotekehitys
 

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