Change in web publishing of Aalto publication series for Aalto University Business School from beginning of 2014
Information and pdf-files of Business School publications in the Aalto series
are now located in the
Aaltodoc publication archive
eWP - School of Business working papers
| Author: | K. E. Kristian Möller, Mai Anttila | |
| Title: | Changing perspectives into marketing | |
| Series: | Työpapereita . Helsingin kauppakorkeakoulu | |
| Series no: | F-213 | |
| Year: | 1989 | |
| Bibid: | 579911 | |
| Indexterms: | Marketing | Marketing theory | Markkinointi | Markkinointiteoria |