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eWP - School of Business working papers
Author: | Mai Anttila, Kristian Möller | |
Title: | An application of additive and multiplicative conjoint analysis models in explaining consumer price utility structures | |
Series: | Työpapereita . Helsingin kauppakorkeakoulu | |
Series no: | F-19 | |
Year: | 1981 | |
Bibid: | 584781 | |
Indexterms: | Consumer behaviour | Kuluttajakäyttäytyminen | Mallit | Models | Myyntihinnat | Selling prices |