Change in web publishing of Aalto publication series for Aalto University Business School from beginning of 2014
Information and pdf-files of Business School publications in the Aalto series
are now located in the
Aaltodoc publication archive
eWP - School of Business working papers
| Author: | Jari Vesanen, Mika Raulas | |
| Title: | Building bridges for personalization | |
| Series: | Working papers . Helsingin kauppakorkeakoulu | |
| Series no: | W-366 | |
| Year: | 2004 | |
| Electronic working paper: | » working paper in pdf-format  | |
| Indexterms: | Kohderyhmät | Marketing | Markkinointi | Relationship marketing | Räätälöinti | Suhdemarkkinointi | Tailoring | Target groups |