Change in web publishing of Aalto publication series for Aalto University Business School from beginning of 2014
Information and pdf-files of Business School publications in the Aalto series
are now located in the
Aaltodoc publication archive
eWP - School of Business working papers
| Author: | Mirjami Fagerström | |
| Title: | Suhdemarkkinoinnin hyödyntäminen kuluttajatuotteiden markkinoinnissa | |
| Series: | Working papers . Helsingin kauppakorkeakoulu | |
| Series no: | W-276 | |
| Year: | 2001 | |
| Bibid: | 597933 | |
| Indexterms: | Communication | Marketing | Markkinointi | Relationship marketing | Suhdemarkkinointi | Viestintä |