Change in web publishing of Aalto publication series for Aalto University Business School from beginning of 2014
Information and pdf-files of Business School publications in the Aalto series
are now located in the
Aaltodoc publication archive
eWP - School of Business working papers
| Author: | Marko Merisavo | |
| Title: | The effects of digital marketing communication on customer loyalty: an integrative model and research propositions | |
| Series: | Working papers . Helsingin kauppakorkeakoulu | |
| Series no: | W-400 | |
| Year: | 2006 | |
| Electronic working paper: | » working paper in pdf-format  | |
| Indexterms: | Asiakkaat | Consumer behaviour | Customers | Digital technology | Electronic commerce | Internet | Kuluttajakäyttäytyminen | Marketing | Markkinointi | Mobiilitekniikka | Mobile technology | Relationship marketing | Suhdemarkkinointi | Verkkokauppa |