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eWP - School of Business working papers


Author:Marko  Merisavo
Title:The effects of digital marketing communication on customer loyalty: an integrative model and research propositions
Series:Working papers . Helsingin kauppakorkeakoulu
Series no:W-400
Year:2006
Electronic working paper: » working paper in pdf-format 
Indexterms:Asiakkaat
Consumer behaviour
Customers
Digital technology
Electronic commerce
Internet
Kuluttajakäyttäytyminen
Marketing
Markkinointi
Mobiilitekniikka
Mobile technology
Relationship marketing
Suhdemarkkinointi
Verkkokauppa
 

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