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HSE_CASE_NR: 193-008 | status: active
Authors: Muir, Robert
Cho, Dong-Sung (supervisor)
Material: 9 pages + 13 exhibits
Publication year: 2001  Language: eng
Keywords: European integration; international business; telecommunications
Abstract: Helkama Cable is a Finnish manufacturer of fibre optic cable, telecommunications cable, control cable, marine cable, and high frequency cable. It was a relatively small Finnish company with 1992 sales of FIM 82 million and 115 employees. About 75% of sales were domestic. Efforts were being made to market the products internationally and the share of sales abroad was increasing. Recently, however, several large foreign companies had made deliveries to Finland. In addition, the involvement of Finland in the EU would create changes in the business environment. Another challenge lay ahead with technological changes expected in the business. Students’ task is to analyze the industry, and recommend a strategy for Helkama Cable in order to grow and prosper with the various opportunities and threats in sight.

Case is available from ecch case collection:
» ecch case info (21947)
[reference nr 301-119-1]