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HSE_CASE_NR: 399-029 | status: active
Authors: Pärssinen, Marjaliisa
Leenders, Michiel (supervisor)
Mauffette-Leenders, Louise A. (supervisor)
Material: 4 pages + 3 exhibits
Publication year: 2001  Language: eng
Keywords: export; internationalization; IT company
Abstract: On October 22nd 1998, Mrs. Tuula Puntila, managing director of Twin Systems Oy, a Finnish software company located in Helsinki, received a telephone call from the managing director of another member in the export network to which Twin Systems belonged. “Tuula, we are pulling out of the network”, he said. Mrs. Puntila wondered how this decision would impact on her company’s export strategy.

Case is available from ecch case collection:
» ecch case info (21948)
[reference nr 301-120-1]