eCase Collection - abstracts
| HSE_CASE_NR: |
399-029
| status: active
|
|
| Title: |
TWIN SYSTEMS (A) |
|
Authors: |
Pärssinen, Marjaliisa
Leenders, Michiel (supervisor)
Mauffette-Leenders, Louise A. (supervisor)
|
| Material: |
4 pages + 3 exhibits |
| Publication year: |
2001
Language:
eng
|
| Keywords: |
export; internationalization; IT company
|
| Abstract: |
On October 22nd 1998, Mrs. Tuula Puntila, managing director of Twin Systems Oy, a Finnish software company located in Helsinki, received a telephone call from the managing director of another member in the export network to which Twin Systems belonged. “Tuula, we are pulling out of the network”, he said. Mrs. Puntila wondered how this decision would impact on her company’s export strategy. |
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