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HSE_CASE_NR: 399-030 | status: active
Authors: Pärssinen, Marjaliisa
Leenders, Michiel (supervisor)
Mauffette-Leenders, Louise A. (supervisor)
Material: 4 pages
Publication year: 2001  Language: eng
Keywords: internationalization; IT company
Abstract: Even though the Export Network broke down Mrs. Tuula Puntila regarded the potential of foreign markets attractive. Next she phoned her husband Timo and explained the new situation and asked “Timo, what shall we do with our marketing trip to Nice next week?” In the evening at home Tuula and Timo started planning the new export strategy for Twin.

Case is available from ecch case collection:
» ecch case info (21949)
[reference nr 301-121-1]