eCase Collection - abstracts
| HSE_CASE_NR: |
399-027
| status: active
|
|
| Title: |
ELECTRONIC PRODUCTS OY (ELPO) |
|
Authors: |
Söderqvist, Minna
Leenders, Michiel (supervisor)
Mauffette-Leenders, Louise A. (supervisor)
|
| Material: |
4 pages + 1 exhibit |
| Publication year: |
2001
Language:
eng
|
| Keywords: |
internationalization
|
| Abstract: |
In mid - May 1999, Maija Virtanen, the international manager of Electronic Products Oy (ELPO), located in Espoo, Finland, was reviewing the international marketing strategy of XCV, its main product. She had to prepare a five-year-internationalization plan for Board approval by the end of the month. |
|
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Case is available from ecch case collection:
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