eCase Collection - abstracts
| HSE_CASE_NR: |
398-026
| status: active
|
|
| Title: |
GAMMETER INC. |
|
Authors: |
Grönroos, Mauri
Leenders, Michiel (supervisor)
Mauffette-Leenders, Louise A. (supervisor)
|
| Material: |
3 pages + 1 exhibit |
| Publication year: |
2001
Language:
eng
|
| Keywords: |
electronic company; internationalization; small and medium-sized enterprises
|
| Abstract: |
In March 1998, Mr. Esa Laine, the owner and managing director of a small electronic company in Tampere, Finland, was considering a request from his biggest account, BMW in Germany. BMW had asked him to quote test equipment for its new car plants in China, India and Mexico. Mr. Laine wondered what impact this would have on his business as a whole. |
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ecch
Case is available from ecch case collection:
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