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HSE_CASE_NR: 398-026 | status: active
Authors: Grönroos, Mauri
Leenders, Michiel (supervisor)
Mauffette-Leenders, Louise A. (supervisor)
Material: 3 pages + 1 exhibit
Publication year: 2001  Language: eng
Keywords: electronic company; internationalization; small and medium-sized enterprises
Abstract: In March 1998, Mr. Esa Laine, the owner and managing director of a small electronic company in Tampere, Finland, was considering a request from his biggest account, BMW in Germany. BMW had asked him to quote test equipment for its new car plants in China, India and Mexico. Mr. Laine wondered what impact this would have on his business as a whole.

Case is available from ecch case collection:
» ecch case info (21952)
[reference nr 301-124-1]