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HSE_CASE_NR: 398-024 | status: active
Authors: Niemi, Päivi
Sasi, Viveca
Material: 7 pages + 7 appendices
Publication year: 2001  Language: eng
Keywords: healthcare industry; internationalization
Abstract: Kalle Punto, Pikosystems' sales director was sitting in his Tampere office just before Christmas 1996 and thinking about the coming year. Pikosystems is a small hi-tech company operating in the health care industry. It is selling four different product lines that all make the life of disabled and elderly people easier and safer. Now the firm is about to start international activities and is in a situation where it should decide how to proceed with its internationalization plans. Which markets to enter? Which mode to select?

This case can be used when teaching various aspects of corporate internationalization of a firm, such as theories and modes of internationalization, reasons for going international, the risks and problems of internationalization. The immediate issue here is what Pikosystems should do about internationalization, which alternative(s) it should choose and how it should proceed from here.

Related teaching note:
Notes: 6 pages
Publication year: 2001  Language: eng

Case is available from ecch case collection:
» ecch case info (21953)
[reference nr 301-125-1]