eCase Collection - abstracts
| HSE_CASE_NR: |
105-050
| status: active
|
|
| Title: |
QUINTILES OY |
|
Authors: |
Maaranto, Rebecca
Gasiorowska, Anna (supervisor)
Cho, Dong-Sung (comments)
|
| Material: |
27 pages |
| Publication year: |
2005
Language:
eng
|
| Keywords: |
competitive environment; de-listing; growth challenges; Pharmaceutical contract research organization/consulting; strategy decisions
|
| Abstract: |
QHEL had grown at a spectacular rate (10%) since it was established ten years before.
In 2004, QHEL had around 100 employees and offered a wide range of services within clinical operations.
There were no plans to expand into areas requiring significant capital outlay.
A previous application to be involved with SRS had been rejected. However, the company wanted to see continued growth at QHEL.
The focus of the case is on strategic thinking: how to develop an already successful company
within a relatively mature market which was showing signs of decline.
The case is intended tobe used for group analysis by students. |
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