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HSE_CASE_NR: 105-050 | status: active
Authors: Maaranto, Rebecca
Gasiorowska, Anna (supervisor)
Cho, Dong-Sung (comments)
Material: 27 pages
Publication year: 2005  Language: eng
Keywords: competitive environment; de-listing; growth challenges; Pharmaceutical contract research organization/consulting; strategy decisions
Abstract: QHEL had grown at a spectacular rate (10%) since it was established ten years before. In 2004, QHEL had around 100 employees and offered a wide range of services within clinical operations. There were no plans to expand into areas requiring significant capital outlay. A previous application to be involved with SRS had been rejected. However, the company wanted to see continued growth at QHEL.

The focus of the case is on strategic thinking: how to develop an already successful company within a relatively mature market which was showing signs of decline. The case is intended tobe used for group analysis by students.