eCase Collection - abstracts
| HSE_CASE_NR: |
103-042
| status: active
|
|
| Title: |
McDONALD’S |
|
Authors: |
Traclet, David
Gasiorowska, Anna (supervisor)
|
| Material: |
23 pages |
| Publication year: |
2003
Language:
eng
|
| Keywords: |
food industry, strategy, high quality product in food industry, customer; requirements, customer retention, healthy food trends, ethical challenges.
|
| Abstract: |
After 46 years of considerable growth,
McDonald’s was facing an uncertain future.
For the second consecutive year, sales were not reaching the targets
and profits were shrinking with the
first ever loss in the fourth quarter of year 2002. As a result change in management took place in
when the Board of Directors elected Jim Cantalupo, formerly Vice Chairman and President, to
succeed Jack M. Greenberg as Chairman of the Board and CEO, effective January 1, 2003. One
of the reasons was the fact that the company was slow in following healthy food trends
worldwide. |
|
|
