School of Business publications portal

Change in web publishing of Aalto publication series for Aalto University Business School from beginning of 2014

Aaltodoc publication archive
Information and pdf-files of Business School publications in the Aalto series are now located in the Aaltodoc publication archive (Aalto University institutional repository)

eDiss - School of Business dissertations


Search index term= Mainonta : found 6 dissertations


Huovinen, Annamari   Poliittinen kansalaisuus intersektionaalisena identiteettinä vaaliesitteissä
Aalto University publication series. DOCTORAL DISSERTATIONS, ISSN 1799-4934 ; 175/2013
 2013
Elkelä, Kari.   Markkinointiviestinnän kanavapreferenssit kuluttajilla = Consumer preferences for marketing communication channels
Aalto University publication series. DOCTORAL DISSERTATIONS, 1799-4934 ; 94/2012
 2012
Mikkonen, Ilona.  Consumer resistance as struggle over subjectivity : essays on consumer resistance to marketplace ideologies and marketer-constructed consumer subjectivities
A-375
 2010
Merisavo, Marko   The interaction between digital marketing communication and customer loyalty
A-333
 2008
Lehikoinen, Mirjami.   Kuluttajan suhdemotivaatio päivittäistavaroihin : miksi äiti liittyy Piltti-piiriin?
A-257
 2005
Juntunen, Arja  Audience Members' Goals of Media Use and Processing of Advertisements
A-187
 2001