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Change in web publishing of Aalto publication series for Aalto University Business School from beginning of 2014

Aaltodoc publication archive
Information and pdf-files of Business School publications in the Aalto series are now located in the Aaltodoc publication archive (Aalto University institutional repository)
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eDiss - School of Business dissertations


Author:Talvinen, Jari 
Title:Marketing Information Systems. Concepts, Usage and Effectiveness
Series:Acta Universitatis oeconomicae Helsingiensis. A, ISSN 1237-556X; 103
Series no:A-103
Year:1995  Thesis defence date: 1995-04-28
Discipline:Information Systems Science
Index terms:Informaatiojärjestelmä; Marketing; Marketing information; Markkinoinnin informaatiojärjestelmät; Markkinointi; MIS
Language:eng
Bibid:184107  |  Availability info (Aalto-Finna)
ISBN:951-702-864-4
Abstract:
Opponents:Tuominen, Markku
professor
Lappeenranta University of Technology, Finland

Chairperson:Sääksjärvi, Markku
professor