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eDiss - School of Business dissertations


Author:Anttila, Mai 
Title:Consumer Price Perception and Preferences. A Reference Price Model of Brand Evaluation and a Conjoint Analysis of Price Utility Structures
Series:Acta Academiae oeconomicae Helsingiensis. Series A; 73
Series no:A-73
Year:1990  Thesis defence date: 1991-01-25
Discipline:Marketing
Index terms:Consumers; Hinnoittelu; Kuluttajat; Pricing
Language:eng
Bibid:133293  |  Availability info (Aalto-Finna)
ISBN:951-700-864-3
Abstract:
Opponents:Julander, Claes-Robert
professor
Stockholm School of Economics, Sweden

Chairperson:Möller, Kristian
professor