School of Business publications portal

Change in web publishing of Aalto publication series for Aalto University Business School from beginning of 2014

Aaltodoc publication archive
Information and pdf-files of Business School publications in the Aalto series are now located in the Aaltodoc publication archive (Aalto University institutional repository)

eDiss - School of Business dissertations

Author:Möller, Kristian 
Title:Perceived uncertainty and consumer characteristics in brand choice : investigation with durable and nondurable products
Series:Acta Academiae oeconomicae Helsingiensis. Series A, ISSN 0356-9969; 29
Series no:A-29
Year:1979  Thesis defence date: 1979-11-02
Index terms:Branded goods; Consumers; Kuluttajat; Merkkitavarat
Bibid:149289  |  Availability info (Aalto-Finna)
Opponents:Juslin, Heikki
University of Helsinki, Finland

Chairperson:Leivo, Veikko