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eDiss - School of Business dissertations


Author:Lehtinen, Uolevi 
Title:Merkinvalintamalli : mallin muodostaminen sekä sen selityskyvyn ja sovellutusmahdollisuuksien tarkastelu
Series:Acta Academiae oeconomicae Helsingiensis. Series A; 15
Series no:A-15
Year:1975  Thesis defence date: 1975-09-12
Index terms:Branded goods; Consumers; Kuluttajat; Merkkitavarat
Language:fin
Bibid:586924  |  Availability info (Aalto-Finna)
ISBN:951-699-078-9
Abstract:
Opponents:Leivo, Veikko
professor
Helsinki School of Economics, Finland

Lehto, Markku
docent
University of Helsinki, Finland

Chairperson:Nyberg, Aarni
professor