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Change in web publishing of Aalto publication series for Aalto University Business School from beginning of 2014

Aaltodoc publication archive
Information and pdf-files of Business School publications in the Aalto series are now located in the Aaltodoc publication archive (Aalto University institutional repository)
Dissertations distribution and sales: Unigrafia Bookstore Helsinki
books@unigrafia.fi, Tel +358 9 7010 2366

eDiss - School of Business dissertations


Author:Urrila, Matti 
Title:A Dynamic Marketing Program for New Convenience Brands
Series:Liiketaloustieteellisen tutkimuslaitoksen julkaisuja; 4
Year:1975  Thesis defence date: 1975-04-25
Index terms:Marketing; Markkinointi; Product design; Tuotesuunnittelu
Language:eng
Bibid:577821  |  Availability info (Aalto-Finna)
ISBN:951-699-063-0
Abstract:
Opponents:Kaskimies, Mika
professor
Helsinki School of Economics, Finland

Nyberg, Aarni
professor
Helsinki School of Economics, Finland

Chairperson:Mattila, Sakari
professor