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eDiss - School of Business dissertations
| Author: | Urrila, Matti | |
| Title: | A Dynamic Marketing Program for New Convenience Brands | |
| Series: | Liiketaloustieteellisen tutkimuslaitoksen julkaisuja; 4 | |
| Year: | 1975 Thesis defence date: 1975-04-25 | |
| Index terms: | Marketing; Markkinointi; Product design; Tuotesuunnittelu | |
| Language: | eng | |
| Bibid: | 577821 | |
| ISBN: | 951-699-063-0 | |
| Abstract: | ||
| Opponents: | Kaskimies, Mika professor Helsinki School of Economics, Finland
Nyberg, Aarni | |
| Chairperson: | Mattila, Sakari professor | |
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