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Change in web publishing of Aalto publication series for Aalto University Business School from beginning of 2014

Aaltodoc publication archive
Information and pdf-files of Business School publications in the Aalto series are now located in the Aaltodoc publication archive (Aalto University institutional repository)
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eDiss - School of Business dissertations


Author:Mikkonen, Ilona. 
Title:Consumer resistance as struggle over subjectivity : essays on consumer resistance to marketplace ideologies and marketer-constructed consumer subjectivities
Series:Acta Universitatis oeconomicae Helsingiensis. A, ISSN 1237-556X ; 375.
Series no:A-375
Year:2010
Discipline:
Index terms:advertising; consumer behaviour; consumers; kuluttajakäyttäytyminen; kuluttajat; mainonta; marketing; markkinointi; power; valta
Language:eng
Bibid:574499  |  Availability info (Aalto-Finna)
ISBN:978-952-60-1057-1
Abstract: