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Change in web publishing of Aalto publication series for Aalto University Business School from beginning of 2014

Aaltodoc publication archive
Information and pdf-files of Business School publications in the Aalto series are now located in the Aaltodoc publication archive (Aalto University institutional repository)
Dissertations distribution and sales: Unigrafia Bookstore Helsinki
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eDiss - School of Business dissertations


Author:Markkanen, Tuula-Riitta 
Title:Corporate Identity: A Process of Strategic Interpretation in an MNC
Series:Acta Universitatis oeconomicae Helsingiensis. A, ISSN 1237-556X; 145
Series no:A-145
Year:1998  Thesis defence date: 1999-01-22
Discipline:International Business
Index terms:Communication; Company image; Consolidated companies; International companies; Johtaminen; Kansainväliset yhtiöt; Konsernit; Leadership; Strategia; Strategy; Viestintä; Yrityskuva
Language:eng
Bibid:238310  |  Availability info (Aalto-Finna)
ISBN:951-791-359-1
Abstract:
Opponents:Ahola, Jyrki
professor
Lappeenranta University of Technology, Finland

Chairperson:Luostarinen, Reijo
professor