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eDiss - School of Business dissertations


Author:Rajala, Arto 
Title:Marketing High Technology. Organising Marketing Activities in Process Automation Companies.
Series:Acta Universitatis oeconomicae Helsingiensis. A, ISSN 1237-556X; 123
Series no:A-123
Year:1997  Thesis defence date: 1997-06-18
Discipline:Marketing
Index terms:Capital goods; High technology; Korkea teknologia; Marketing; Markkinointi; Technology; Teknologia; Tuotantohyƶdykkeet
Language:eng
Bibid:215511  |  Availability info (Aalto-Finna)
ISBN:951-791-127-0
Abstract:
Opponents:Gronhaug, Kjell
professor
Norwegian School of Economics and Business Administration, Norway

Chairperson:Uusitalo, Liisa
professor