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Aalto University School of Business Master's Theses are now in the Aaltodoc publication archive (Aalto University institutional repository)
School of Business | Department of Marketing | Marketing | 2012
Thesis number: 12916
Place consumption: the Sauna, the Finns and their practices
Author: Harjulin, Nina
Title: Place consumption: the Sauna, the Finns and their practices
Year: 2012  Language: eng
Department: Department of Marketing
Academic subject: Marketing
Index terms: markkinointi; marketing; kulutus; consumption; paikallisuus; locality; Suomi; Finland; elämäntapa; way of life; oppiminen; learning; sauna; sauna
Pages: 99
Full text:
» hse_ethesis_12916.pdf pdf  size:3 MB (2279870)
Key terms: place consumption; intergenerational learning; routines; rituals; practices
Abstract:
Place Consumption: The Sauna, the Finns and Their Practices
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