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Aalto University School of Business Master's Theses are now in the Aaltodoc publication archive (Aalto University institutional repository)
School of Business | Department of Communication | International Business Communication | 2012
Thesis number: 12940
Management and employee perceptions of internal strategy communication: A case study
Author: Herlin, Jussi
Title: Management and employee perceptions of internal strategy communication: A case study
Year: 2012  Language: eng
Department: Department of Communication
Academic subject: International Business Communication
Index terms: viestintä; communication; yritysviestintä; business communication; kansainvälinen; international; strategia; strategy; sosiaalinen media; social media
Pages: 108
Full text:
» hse_ethesis_12940.pdf pdf  size:4 MB (3953985)
Key terms: strategy; international business communication; internal strategy communication; dialogue; social media
Abstract:
Management and Employee Perceptions of Internal Strategy Communication: A Case Study
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