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Aalto University School of Business Master's Theses are now in the Aaltodoc publication archive (Aalto University institutional repository)
School of Business | Department of Marketing | Marketing | 2011
Thesis number: 12980
A new evolving possibility in serice design case: Powerpoker.com
Author: Kaakinen, Lauri
Title: A new evolving possibility in serice design case: Powerpoker.com
Year: 2011  Language: eng
Department: Department of Marketing
Academic subject: Marketing
Index terms: markkinointi; marketing; e-business; e-business; internet; internet; palvelut; service; service design; service design; pelit; games; viihde; entertainment; vapaa-aika; leisure
Pages: 108
Key terms: Service Design, Poker
Abstract:
A NEW EVOLVING OPPORTUNITY IN SERVICE DESIGNING CASE: POWERPOKER.COM

RESEARCH OBJECTIVES

The purpose of this thesis is to investigate: What is service design? First we will discuss the basic characteristics of services. In the next chapter the basic theories of design business are illustrated. In the last theoretical chapter a conclusion about the academic discussion about service design will be presented.

RESEARCH METHODOLOGY

The theoretical part of the study comprises the academic discussion and the theoretical framework. The empirical part of the study discusses the case company PowerPokers’ view about service design. The empirical part is conducted by doing 5 qualitative semi-structured expert interviews.

FINDINGS

The most remarkable factor behind competition is differentiation of services among the online poker rooms. Naturally, the entire service design concept needs to be up-to- date in order to be able to provide services that meet the market requirements. Poker rooms can be seen as one of the leading service designers in the world mainly because they attract those segments, which have high knowledge about emerging technologies and trends. In addition, legislation puts pressure on companies to provide service design that meets the customers’ needs and at the same time highlighting the trust factors affecting the final decision.

KEYWORDS Poker, Service Design
Master's theses are stored at Learning Centre in Otaniemi.