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Aalto University School of Business Master's Theses are now in the Aaltodoc publication archive (Aalto University institutional repository)
School of Business | Department of Marketing | Marketing | 2012
Thesis number: 12990
Employee perceived benefits of prime retail location: a view from within
Author: Kaime, Kevin
Title: Employee perceived benefits of prime retail location: a view from within
Year: 2012  Language: eng
Department: Department of Marketing
Academic subject: Marketing
Index terms: markkinointi; marketing; henkilöstö; personnel; vähittäiskauppa; retail trade; sijainti; location; strategia; strategy
Pages: 81
Key terms: retail location theory; prime location; central place theory; brand image
Abstract:
Employee Perceived Benefits of Prime Retail Location: a view from within
Master's theses are stored at Learning Centre in Otaniemi.