School of Business | Department of Marketing | Marketing | 2012
Thesis number: 12991
Applying cross-functional teams in the service innovation process
| Author: | Pylväs, Matti |
| Title: | Applying cross-functional teams in the service innovation process |
| Year: | 2012 Language: eng |
| Department: | Department of Marketing |
| Academic subject: | Marketing |
| Index terms: | markkinointi; marketing; palvelut; service; innovaatiot; innovations; uudet tuotteet; new products; tuotekehitys; product development; prosessit; processes; tiimit; teams; tuotteistaminen; commodification |
| Pages: | 74 |
| Full text: | |
| Key terms: | high-technology services; korkean teknologian palvelut; innovations; innovaatiot; innovation management; innovaatioiden johtaminen; cross-functional teams; toimintojenväliset tiimit |
| Abstract: |
Applying cross-functional teams in the service innovation process
Case: Telecom SME
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