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Aalto University School of Business Master's Theses are now in the Aaltodoc publication archive (Aalto University institutional repository)
School of Business | Department of Marketing | Marketing | 2012
Thesis number: 12991
Applying cross-functional teams in the service innovation process
Author: Pylväs, Matti
Title: Applying cross-functional teams in the service innovation process
Year: 2012  Language: eng
Department: Department of Marketing
Academic subject: Marketing
Index terms: markkinointi; marketing; palvelut; service; innovaatiot; innovations; uudet tuotteet; new products; tuotekehitys; product development; prosessit; processes; tiimit; teams; tuotteistaminen; commodification
Pages: 74
Full text:
» hse_ethesis_12991.pdf pdf  size:2 MB (1300734)
Key terms: high-technology services; korkean teknologian palvelut; innovations; innovaatiot; innovation management; innovaatioiden johtaminen; cross-functional teams; toimintojenväliset tiimit
Abstract:
Applying cross-functional teams in the service innovation process Case: Telecom SME
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