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Aalto University School of Business Master's Theses are now in the Aaltodoc publication archive (Aalto University institutional repository)
School of Business | Department of Communication | International Business Communication | 2012
Thesis number: 13003
"Sell the sizzle":Communicating environmental, social, and governance issues to institutional investors
Author: Rytkönen, Säde
Title: "Sell the sizzle":Communicating environmental, social, and governance issues to institutional investors
Year: 2012  Language: eng
Department: Department of Communication
Academic subject: International Business Communication
Index terms: yritysviestintä; business communication; kansainvälinen; international; yhteiskuntavastuu; corporate responsibility; suhdetoiminta; public relations; sijoittajat; investors
Pages: 124
Full text:
» hse_ethesis_13003.pdf pdf  size:2 MB (1382088)
Key terms: corporate responsibility, ESG (environmental, social, governance) issues, knowledge transfer, investor relations, responsible investment, mental models, international business communication
Abstract:
"Sell the sizzle":Communicating environmental, social, and governance issues to institutional investors
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