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Aalto University School of Business Master's Theses are now in the Aaltodoc publication archive (Aalto University institutional repository)
School of Business | Department of Marketing | Marketing | 2012
Thesis number: 13012
Marketing, market-based assets and capabilities, core business processes, and financial performance in Finnish companies
Author: Kiesi, Anssi
Title: Marketing, market-based assets and capabilities, core business processes, and financial performance in Finnish companies
Year: 2012  Language: eng
Department: Department of Marketing
Academic subject: Marketing
Index terms: markkinointi; marketing; liiketalous; business economics; prosessit; processes; tuotekehitys; product development; toimitusketju; supply chain; suhdetoiminta; public relations; osaaminen; know how; suorituskyky; efficiency
Pages: 88
Full text:
» hse_ethesis_13012.pdf pdf  size:4 MB (3332528)
Key terms: Marketing, core business processes, product development management, supply chain management, customer relationship management, market-based assets, market-based capabilities, resource-based view, financial performance
Abstract:
Marketing, Market-based Assets and Capabilities, Core Business Processes, and Financial Performance in Finnish Companies
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