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Aalto University School of Business Master's Theses are now in the Aaltodoc publication archive (Aalto University institutional repository)
School of Business | Department of Marketing | Marketing | 2012
Thesis number: 13022
E-product development for mass customization in a manufacturing SME
Author: Huikko, Linda
Title: E-product development for mass customization in a manufacturing SME
Year: 2012  Language: fin
Department: Department of Marketing
Academic subject: Marketing
Index terms: markkinointi; marketing; tuotekehitys; product development; internet; internet; pk-yritykset; smes; e-business; e-business
Pages: 84
Key terms: Mass customization, manufacturing, e-product development, e-commerce, SME
Abstract:
E-product Development for Mass Customization in a Manufacturing SME
Master's theses are stored at Learning Centre in Otaniemi.