Inside Into Aalto.fi
School of Business publications portal
Aaltodoc publication archive
Aalto University School of Business Master's Theses are now in the Aaltodoc publication archive (Aalto University institutional repository)
School of Business | Department of Marketing | Marketing | 2012
Thesis number: 13025
Netnography on virtual travel community
Author: Mäkelä, Satu
Title: Netnography on virtual travel community
Year: 2012  Language: eng
Department: Department of Marketing
Academic subject: Marketing
Index terms: markkinointi; marketing; kuluttajakäyttäytyminen; consumer behaviour; yhteisöt; communities; virtuaalitodellisuus; virtual reality; internet; internet; sosiaalinen media; social media; vapaa-aika; leisure; matkailu; tourism
Pages: 108
Key terms: marketing; consumer behavior; netnography; virtual community; electronic word-of-mouth (eWOM); leisure travel
Abstract:
Netnography on Virtual Travel Community
Master's theses are stored at Learning Centre in Otaniemi.