School of Business | Department of Marketing | Marketing | 2012
Thesis number: 13025
Netnography on virtual travel community
| Author: | Mäkelä, Satu |
| Title: | Netnography on virtual travel community |
| Year: | 2012 Language: eng |
| Department: | Department of Marketing |
| Academic subject: | Marketing |
| Index terms: | markkinointi; marketing; kuluttajakäyttäytyminen; consumer behaviour; yhteisöt; communities; virtuaalitodellisuus; virtual reality; internet; internet; sosiaalinen media; social media; vapaa-aika; leisure; matkailu; tourism |
| Pages: | 108 |
| Key terms: | marketing; consumer behavior; netnography; virtual community; electronic word-of-mouth (eWOM); leisure travel |
| Abstract: |
Netnography on Virtual Travel Community
|
Master's theses are stored at Learning Centre in Otaniemi.