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Aalto University School of Business Master's Theses are now in the Aaltodoc publication archive (Aalto University institutional repository)
School of Business | Department of Information and Service Economy | Information Systems Science | 2014
Thesis number: 13821
An empirical study on adoption of mobile money transfer application in Finland
Author: Enkovaara, Miikka
Title: An empirical study on adoption of mobile money transfer application in Finland
Year: 2014  Language: eng
Department: Department of Information and Service Economy
Academic subject: Information Systems Science
Index terms: mobiilitekniikka; mobile technology; tietojärjestelmät; information systems; tietotekniikka; information technology; ohjelmistot; software; pankit; banks; taloushallinto; financial management; asenteet; attitudes; kuluttajakäyttäytyminen; consumer behaviour
Pages: 66
Key terms: technology adoption; technology acceptance; TAM; UTAUT2; mobile banking
Abstract:
The objecive of this study was to understand better what factors have the biggest impact on adoption of mobile applications, especially in mobile banking and mobile money transfer application MobilePay. Another objective of the study was to evaluate the possible influence of the adoption channel to the adoption factors. Adoption channels were divided to advertisements and friends/acquintances.

The conceptual model used in this study is based on most important models and factors found in the literature review. Initial measurement model included ten factors and four moderating factors, but were decreased to six factors with only one moderating factor due to the reliability issues. The data was gathered through online questionnaire in the autumn of 2014, and it included 77 responses. The data was analyzed with partial least squares- methodology with SmartPLS software.

The key findings of this study were the high importance of habit's direct effect on use behavior and two data group different profiles depending on the adoption channel. Habit had the highest impact on the usage, before performance expectancy, effort expectancy and trust. Those who had heard about MobilePay from their friends were even more influenced on habit over usage as those who heard about it from ads focused performance and trust.
Master's theses are stored at Learning Centre in Otaniemi.