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School of Business other research publications

id: 70
Authors: Anttila, Mai
Rajala, Arto
Title: Fishing with business nets : keeping thoughts on the horizon professor Kristian Möller
Series: Helsingin kauppakorkeakoulun julkaisuja. B, ISSN 0356-889X; 90
Year: 2008  Language: eng
Electronic publication: » document b90.pdf pdf   size: 1761 KB [1802863]
Index terms: marketing; markkinointi
Bibid: 392175
Published: Helsinki : Helsingin kauppakorkeakoulu, 2008
Material: 253 s.
ISBN: 978-952-488-249-1