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Change in web publishing of Aalto publication series for Aalto University Business School from beginning of 2014

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Information and pdf-files of Business School publications in the Aalto series are now located in the Aaltodoc publication archive (Aalto University institutional repository)

School of Business other research publications

id: 77
Authors: Virkkula, Susanna
Ahola, Eeva-Katri
Moisander, Johanna
Aspara, Jaakko
Tikkanen, Henrikki
Title: Messut kuluttajia osallistavan markkinakulttuurin fasilitaattorina : messukokemuksen rakentuminen Venemessuilla
Series: Helsingin kauppakorkeakoulun julkaisuja, B, ISSN 0356-889X; 99
Year: 2008  Language: fin
Electronic publication: » document b99.pdf pdf   size: 5996 KB [6139301]
Index terms: communication; elämykset; experiences; fairs; leisure; marketing; markkinointi; messut; vapaa-aika; viestintä
Bibid: 571532
Published: Helsinki : Helsingin kauppakorkeakoulu, 2008
Material:
ISBN: 978-952-488-299-6.