School of Business publications portal

Change in web publishing of Aalto publication series for Aalto University Business School from beginning of 2014

Aaltodoc publication archive
Information and pdf-files of Business School publications in the Aalto series are now located in the Aaltodoc publication archive (Aalto University institutional repository)

eWP - School of Business working papers


Search indexterm='Marketing research' : found 3 working papers


K. E. Kristian  Möller, Timo  Ranta Research approaches as decision heuristics in marketing research
Working papers . Helsingin kauppakorkeakoulu, ISSN 1235-5674 ; W-46
 1993
Arto  Lahti Strateginen markkinointi markkinointitutkimuksen haasteena
Työpapereita . Helsingin kauppakorkeakoulu, ISSN 0358-2973 ; F-114
 1985
Arto  Lahti Strategic management
Työpapereita . Helsingin kauppakorkeakoulu, ISSN 0358-2973 ; F-91
 1984