Change in web publishing of Aalto publication series for Aalto University Business School from beginning of 2014
eWP - School of Business working papers
Search indexterm='Mediavalinta' : found 2 working papers
| Arja Juntunen | Conceptualisation of involvement in media context studies Working papers . Helsingin kauppakorkeakoulu, ISSN 1235-5674 ; W-189 | 1997 | |
| Arja Juntunen | Theoretical approaches for studying effects of media context on advertising perception Working papers . Helsingin kauppakorkeakoulu ; W-83 | 1994 |