School of Business publications portal

Change in web publishing of Aalto publication series for Aalto University Business School from beginning of 2014

Aaltodoc publication archive
Information and pdf-files of Business School publications in the Aalto series are now located in the Aaltodoc publication archive (Aalto University institutional repository)

eWP - School of Business working papers


Search indexterm='Television advertising' : found 3 working papers


Liisa  Uusitalo, Virpi  Takala Developmental stage and children's reactions to TV advertising
Working papers . Helsingin kauppakorkeakoulu ; W-16
 1992
Liisa  Uusitalo The symbolic dynamics of TV-viewing
Työpapereita . Helsingin kauppakorkeakoulu, ISSN 0358-2973 ; F-107
 1984
Kristian  Möller Tv-mainossanoman rakenne ja vaikutus
Työpapereita . Helsingin kauppakorkeakoulu., ISSN 0358-2973 ; F-14
 1981