Change in web publishing of Aalto publication series for
Aalto University Business School from beginning of 2014
Information and pdf-files of Business School publications in the Aalto series
are now located in the
Aaltodoc publication archive (Aalto University institutional repository)
eWP - School of Business working papers
| Author: | Marko
Merisavo | |
| Title: | The interaction between digital marketing communication and customer loyalty : an integrative model and research propositions |
| Series: | Working papers . Helsingin kauppakorkeakoulu |
| Series no: | W-452 |
| Year: | 2008 |
| Electronic working paper: | » working paper in pdf-format  |
| Indexterms: | advertising |
| consumer behaviour |
| kuluttajakäyttäytyminen |
| mainonta |
| marketing |
| markkinointi |
| | |
» List all working papers | Search working papers
